It is a brand, an aesthetic and an attitude; inspired by the evolving landscapes of culture, art and design. Slta couture and global style at your fingertips. Confidence is the cornerstone of every great look and they want all women to feel beautiful and empowered, no matter what they wear. That's why they carry the name bon chic, bon genre, a Parisian expression meaning good style, good attitude. It's what BCBG stands for, and also what we stand for, in fashion and in life.
